Persona Profiles

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Persona Profiles are memorable, composite characters formed from research insights. They are not stereotypes; they are archetypes informed by observation and inquiry. Designing solutions for personas will help you avoid the error of designing for an ambiguous ‘everyone’ or unthinkingly for ‘no one.’

Method Card


  • A set of seven user personas created for a commercial construction company intranet / employee knowledge network
  • Two Persona Profiles for a franchise restaurant chain Kitchen Display System (click on the Expeditor and Store Manager tiles to see details)